I’ve been a digital marketer actively following Russell Brunson and Steve Larsen for a couple of years now. I use ClickFunnels, I’ve bought Russell’s books, Steve’s online course, and learned a lot from Russell and other thought leaders in the ClickFunnels community.
In early 2019, I found out that both Russell Brunson AND Steve Larsen were planning to build an MLM team together.
The goal: to build a network marketing downline of funnel hackers… a team of REAL MARKETERS that use online tactics versus “talking to friends and family.”
Can you do MLM online instead of face-to-face?
If anyone could do it well – THIS is the team…
I applied through their recruiting funnel, was contacted by one of their team leaders, and plugged into their downline training.
In this review, we’ll reveal how to join Russell Brunson and Steve Larsen’s downline, what company they’re with, and what to expect if you sign up.
If you do NOT want to sign up, you can “funnel hack” our systems to incorporate these strategies inside of your own network marketing business. Cool?
First off… Who’s Russell Brunson and Steve Larsen?
Every few months another “network marketing leader” launches a new company, a seven-figure earner leaves their old team to start fresh, or some other exciting news that gets MLMers interested…
And in network marketing, people join people. So why join Russell Brunson and Steve Larsen’s downline?
Russell Brunson in MLM?
Russell Brunson is the cofounder of ClickFunnels. The Boise based company is today, the category king in sales funnel software. In a few short years, Russell Brunson has built this SaaS company into a multi-million dollar company.
ClickFunnels is an Inc 500 company. Entrepreneur ranked the company #1 in their 2019 Entrepreneur 360 list of top companies. They’ve created a cult-like community of funnel hackers and their software and marketing training has created a long list of 2 Comma Club winners (entrepreneurs that have earned over one million dollars via their sales funnels)…
What many don’t know is that before starting ClickFunnels, Russell Brunson had a long history in marketing and selling products online. He’s sold everything from potato guns to health supplements.
The ClickFunnels CEO has been a distributor for several network marketing companies over the years. He’s even held the top distributor position in two different companies at the same time!
Today, Russell Brunson has written the book “Network Marketing Secrets,” he still affiliate markets other people’s products and is also involved in one network marketing company as an active distributor.
Yes, when you apply to join the team, you’re actually joining Russell Brunson’s active downline.
Steve Larsen: Building an MLM Empire
The “Offer King” Steve Larsen is Russell Brunson’s former “Executive Funnel Builder.” A couple of years ago, he quit his day-job working for Russell Brunson to set out and build his own empire.
Since then, he’s created best-selling online courses, he’s a ClickFunnels Super-Affiliate Dream Car winner, earned a 2 Comma Club award (for launching a sales funnel that did over $1 Million in sales), he hosts the annual OfferMind event, OfferLab mastermind…
He’s launched two successful podcasts, and he’s also become an MLM thought-leader…
Steve Larsen approached MLM with a message that makes a lot of network marketers upset. According to Steve Larsen, the old way of doing network marketing is DEAD!
- Recruiting (begging) your FRIENDS and FAMILY
- Messaging (spamming) your acquaintances on facebook
- Turning your facebook feed into a place for sharing (spamming) products…
Steve’s mission was to bring real marketing to network marketing. The same tactics that Russell and Steve have used to sell millions of dollars worth of products and services in niches across the board will also work in MLM.
Many people have failed in MLM. Former network marketers jokingly refer to MLM as the NFL (no friends left)… desperately bother your friends about your “business opportunity” enough times and they stop returning your calls.
It’s not a sustainable model.
Steve’s message of building a downline WITHOUT harassing friends and family resonated with many network marketers that we’re tired of the old way.
He created the Secret MLM Hacks podcast, the youtube channel, marketing webinar, and the best-selling training course with almost a thousand active students.
The best part: Unlike many “experts” selling network marketing courses, Steve Larsen is actively building his own downline. He’s practicing what he’s preaching.
Steve Larsen’s MLM Company?
Steve Larsen and Russell Brunson are distributors for the company Pruvit. The company focuses on exogenous ketone supplement drinks. When the company launched in 2014, Russell Brunson and Steve Larsen helped the company CEO build their first funnels.
Russell Brunson has since played a role in the company’s growth, he’s provided the company with a product testimonial, and even produced marketing materials such as their “campfire video.” See below.
How to Join Steve Larsen’s Downline?
Steve Larsen has created an MLM recruiting funnel for prospects to apply to join our downline. All new applicants must apply through this funnel before given our team exclusive assets. This is the same recruiting funnel you’ll get a “share funnel” to when you’re an active member of our downline.
Upline Tree: Who All in on the Team?
When you apply to join Steve Larsen and Russell Brunson’s MLM team through this site, you get every benefit of joining Steve and Russell, but you’re also plugging into a few more leaders for additional support.
Here is the entire upline tree… (this is a frequently asked question!)
Michael Rutherford
Michael Rutherford has been with our MLM company from the beginning. Today he’s one of the top earners in spreading the company’s products and message as they expand distribution into more countries.
Steve & Stephanie Mielke
Steve and Stephanie Mielke have also been with our MLM since day one. They’re top earners in the company and are a big help to the team. Stephanie is often available for any company, product, or comp plan related questions. They’re also Russell Brunson’s direct upline.
Russell Brunson & Steve Larsen
We’ve already covered these two 🙂
Coulton Woods
Coulton Woods is Steve Larsen’s business partner. Coulton often goes live with group training inside our facebook community. Coulton is also building his own funnels and team resources that he shares with his downline orgainization.
He runs and manages the Secret MLM Hacks program, and he’s written a chapter on Network Marketing for Kevin Steven Quinn’s best-selling book “The Entrepreneur’s Playbook. Coulton Woods is also the host of “Learning From the Experts” podcast.
Ilir Salihi
Ilir Salihi is an affiliate marketer, blogger, and content marketing strategist. He plugged into Steve and Russell’s downline as an additional income stream and quickly got their attention by rising to the top of their team in sales volume.
Ilir’s business is almost 100% passive as he’s developed automated systems for generating organic leads for both the product and the recruiting side. He shares these strategies with everyone on his team (that’s you if you join)…
He’s also written a chapter on “blogging” for Kevin Steven Quinn’s “The Entrepreneur’s Playbook” along with Coulton Woods, Steve Larsen, and other well known internet marketers and digital entrepreneurs.
Steve Larsen’s Bonuses
It wouldn’t be a Steve Larsen production without some awesome bonuses. The “Offer King” has put together a few perks. You get access to everything in Steve’s offer, plus I’ve also stacked on additional team bonuses below.
MLM Recruiting Funnel
Steve and his team have created (as mentioned above) the MLM auto-recruiting application sales funnel. As soon as you’re in the back office, you’ll get access to this MLM recruiting funnel for your own use.
Simply upload the share file, personalize it for your own business, and get started. Steve Larsen has also included his email autoresponder sequence and follow-up 5 Day “MLM Primer” video course that you can use with your own prospecting and list building efforts.
MLM Training Course
How can you ensure that new members of your downline are getting the right training? The “old way” would be for you to personally spend hours training and onboarding new team members.
The new way? Steve has created a 30 Day training course for his team. This means that as soon as you sign someone up into your downline, you can just send them access to the team exclusive content inside the course.
Members of your downline can move at their own pace as they learn how to market and sell using the internet and sales funnels.
Team Facebook Group
As you go through the training course, you may run into some questions. Our team facebook group has more than a thousand funnel hacking MLM ninjas that are available to help. As you build your team, plug them into our group and everyone gets the support they need.
You are not the bottleneck of everything that happens in your personal business. Focus on recruiting and product sales, and allow Steve Larsen’s system and the whole community to help each other grow.
Real MLMers – Added Bonuses
Russell and Steve are working with our MLM company to build a product supplement funnel. This should be delivered soon… but there’s no need to wait.
Added Bonus #1 Product Funnel and Keto Email Sequence
When you apply to join Russell and Steve’s downline through RealMLMers.com, I’ll send you my keto supplement funnel now. This includes the supplement bridge funnel and accompanying email sequence. The email sequence follows up with prospects for 30 days. You can sign up, start building your list and begin driving traffic to our flagship supplement offer ASAP.
Added Bonus # 2 SECRET Facebook Group
In addition to Steve’s MLM facebook group, I’ll add you to our smaller MLM facebook group where Ilir and a few other SEO and digital marketing ninjas share what they’re doing with blogging, content marketing, youtube, sales funnels and more.
Added Bonus #3 TRAFFIC to YOUR FUNNEL
When you start creating your own lead magnets or other products, we will drive traffic to YOUR funnels. When you’re on our team, we want you to win. Start producing MLM content that helps people, and we’ll use our online web properties to drive traffic to you. Reach out so that we can discuss.
Funnel Hackers Downline Review
Russell Brunson and Steve Larsen have a vision. Can they plug their passionate funnel hacker community of real digital marketers into an MLM team, build a downline, and explode product sales. If you’re a ClickFunnels diehard or a ClickFunnels affiliate, it’s sort of a no-brainer added stream of income.
Steve and his team have put together the assets and training to do so. If you’re willing to plug in, roll up your sleeves, and do some real work, it might make sense for you. Your first step is to apply to join the funnel hackers team here.